Amara works closely with organizations to shape systems that help them grow.
Whether that's through their brand, through their tools, or simply through clarity, Amara is passionate about giving people the things they need to succeed,
Their approach is collaborative and steady, less about one-off deliverables, more about growing alongside the people behind the work.
With their background in sales, visual community, and the signage industry, they bring both strategy and sensitivity to how a brand shows up in the world.
Philosophy
Amara believes in being curious and collaborative first and foremost. Asking questions, allowing room for learning, and being open to imperfection by design.
My Process
Starts with asking a lot of questions. I like figuring out what's making people feel left behind or just plain stressed, and how to turn it into something that takes a weight off their shoulders. I like to map out how things connect, see what affects something far down the line, and adapt accordingly.
What Drives Me
Running a business (or even just existing as a human) forces you to make a lot of compromises. I'm passionate about minimizing those compromises by giving people the tools and systems they need to refocus their energy into things that they care about and help them succeed.
Experience
2025 - Present
Brand Specialist, Founder @ Tideworks, a Brand Systems Studio
Building systemized brand identities with small business owners that make branding decisions take minutes. The focus is simple: make the brand easier to use, so it stays consistent without becoming another job.
2025 - 2025
Visual Communications & Client Relationship Specialist @ FASTSIGNS
Worked directly with small business owners addressing brand visibility issues, developing both full signage suites and solo supporting pieces across storefront graphics, event banners, vehicle wraps, and trade show displays.
I managed a full pipeline from first conversation through installation, helping clients make practical decisions about how their brand shows up in real spaces.
2024 - 2025
Sales Development Associate @ Marine Layer
First point of contact in a high-touch retail environment building relationships with new and returning customers. Piloted a program to support retention and follow-up efforts, turning an ordinary retail experience into something more meaningful.
2024 - 2025
Sales & Marketing Volunteer @ Boneshaker Books
Supported marketing and day-to-day operations for a community bookstore, managing social media, contributing to the management of a quarterly newsletter, and organizing events.
Certifications
2025
Digital Marketing from HubSpot
2025
Inbound Sales from HubSpot
2020
Graphic Design from Academy of Arts University
2020
User Experience Design from Academy of Arts University
